Print catalog directory with millions of members wanted to expand its reach into the online only shopping market as well as establishing their social media presence.
- Created a holiday contest to feature preferred catalog merchants
- Leveraged their existing traffic & members to move them into an online marketspace
- Offered bonus entries for sharing on Facebook & Twitter
Catalogs.com saw thousands of first time visitors and signups. And obtained increased brand exposure during the holiday season for their featured catalog merchants.