This energy recycling company was hindered with a poorly optimized website and no online strategy. They were in fact invisible on the web.

  • Optimization of the site in their narrow vertical of cogeneration and recycled energy
  • Instituted a content publishing plan of industry informational articles and whitepapers
  • Started a blog for the company president

Highly targeted traffic from within their industry grew exponentially. The new content drew in hundreds of links and references around the web as "expert material".