This energy recycling company was hindered with a poorly optimized website and no online strategy. They were in fact invisible on the web.
- Optimization of the site in their narrow vertical of cogeneration and recycled energy
- Instituted a content publishing plan of industry informational articles and whitepapers
- Started a blog for the company president
Highly targeted traffic from within their industry grew exponentially. The new content drew in hundreds of links and references around the web as "expert material".