This established online designer shoe boutique had a poorly optimized site hounded by technical infrastructure obstacles and was getting little traffic from search. Traffic came from customer base and 5 print catalog mailings a year.
- Implemented technical code changes and optimized the site
- Directed linkbuilding campaigns and partnerships with other fashion writers and sites
- Developed contests and ad campaigns to bring traffic and incoming links
Client's site traffic from search has become its major traffic driver - over 65% of total traffic.