Simply Soles

This established online designer shoe boutique had a poorly optimized site hounded by technical infrastructure obstacles and was getting little traffic from search. Traffic came from customer base and 5 print catalog mailings a year.

• Implemented technical code changes and optimized the site
• Directed linkbuilding campaigns and partnerships with other fashion writers and sites
• Developed contests and ad campaigns to bring traffic and incoming links

Client's site traffic from search has become its major traffic driver - over 65% of total traffic.